5 Must Known Steps To Build A Strong Brand Identity

Wamp No Comments Social Media Marketing

When going to the market to buy an adhesive, we go to the shop and ask for ‘fevicol’. Now fevicol has become a synonym for an adhesive. But one often forgets the fact that it is merely a strong brand identity and not a product in itself. This the level of brand identity that this […]

Campaign-level conversion actions now live for Google search, display campaigns

Wamp No Comments Digital Marketing Updates

Campaign action sets are also available to optimize campaigns for multiple conversion actions. While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google […]