Google aims to make it easier for SMBs to start using its products

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Google for Small Business launches with resources and product recommendations for small businesses. Google announced a new website Thursday with resources aimed at helping small businesses get started with Google products. The launch coincides with International Small Business day. The site, Google for Small Business, includes “personalized plans” with recommendations of Google products based on a company’s answers […]

Google adding features for advertisers to promote deals, drive in-store purchases

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Local campaign updates, seasonality adjustments and more. The same week, Amazon announced Prime Day will extend two full days, for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or hinted at during Google Marketing Live last month. Here’s the rundown of what’s available […]

Google Search Console adds search within markup & copy with tweaking

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Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your markup to find code, and also you can copy the code […]

Google testing carousel of text ads on mobile

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The format has proven successful with Shopping ads, but will users swipe through text ads? It’s already hard to tell how your text ads will render these days — two headlines or three, how many extensions, etc. Now, Google is testing a carousel of text ads on mobile. Spotted by SEMrush, the ads carousel appears […]

Why is Localized Cause Marketing Important?

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Cause marketing itself is not new to the world, but the increasing demand of the consumers is.In this age and time, there is less chance of getting hurt by what you do than what you don’t do.And cause marketing has now achieved the status of a norm. It is not unusual for a customer to […]

5 simple content marketing tricks will pump up your sales almost instantly

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Content marketing does not lead any sales is the biggest misconception. If there were not any sales, there would not be any company running and driving sales. For making your company running, content marketing is a necessary process to undergo. There are many businesses which have seen highs due to content marketing only. If you […]

Why do you Need an HP Laptop for Better Graphic Designing for your Website

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If you have an online business, you must have a good looking website. A beautiful website does not attract only users but also increases the conversion rate as well. For the better website, you must have better Graphic Designing which influences the users and helps in an overall increase of the conversion for your website. […]

5 Must Known Steps To Build A Strong Brand Identity

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When going to the market to buy an adhesive, we go to the shop and ask for ‘fevicol’. Now fevicol has become a synonym for an adhesive. But one often forgets the fact that it is merely a strong brand identity and not a product in itself. This the level of brand identity that this […]

Campaign-level conversion actions now live for Google search, display campaigns

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Campaign action sets are also available to optimize campaigns for multiple conversion actions. While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google […]

Google pre-announces June 2019 core search algorithm update

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Monday, June 3, there will be a confirmed Google algorithm update – keep an eye out. Google has just announced that tomorrow it will be releasing a new broad core search algorithm update. These core updates impact how search results are ranked and listed in the Google search results. The announcement. On Sunday, Google wrote, “Tomorrow, we are […]