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Google is having issues indexing new content again and the URL Inspection tool is also having issues. Google has confirmed that as of earlier this morning it is unable to index new content across the web. There is a bug that Google said is “impacting some sites.” But it is bigger than some sites. From our […]

Google aims to make it easier for SMBs to start using its products

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Google for Small Business launches with resources and product recommendations for small businesses. Google announced a new website Thursday with resources aimed at helping small businesses get started with Google products. The launch coincides with International Small Business day. The site, Google for Small Business, includes “personalized plans” with recommendations of Google products based on a company’s answers […]

Google adding features for advertisers to promote deals, drive in-store purchases

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Local campaign updates, seasonality adjustments and more. The same week, Amazon announced Prime Day will extend two full days, for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or hinted at during Google Marketing Live last month. Here’s the rundown of what’s available […]

Google Search Console adds search within markup & copy with tweaking

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Check out these two new features in Google Search Console. Google announced two new features for Google Search Console’s testing tools Monday. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your markup to find code, and also you can copy the code […]

Google testing carousel of text ads on mobile

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The format has proven successful with Shopping ads, but will users swipe through text ads? It’s already hard to tell how your text ads will render these days — two headlines or three, how many extensions, etc. Now, Google is testing a carousel of text ads on mobile. Spotted by SEMrush, the ads carousel appears […]

Campaign-level conversion actions now live for Google search, display campaigns

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Campaign action sets are also available to optimize campaigns for multiple conversion actions. While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google […]

Google pre-announces June 2019 core search algorithm update

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Monday, June 3, there will be a confirmed Google algorithm update – keep an eye out. Google has just announced that tomorrow it will be releasing a new broad core search algorithm update. These core updates impact how search results are ranked and listed in the Google search results. The announcement. On Sunday, Google wrote, “Tomorrow, we are […]

Google updates Search Quality Evaluator Guidelines

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The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in […]

Google bug may select unrelated canonical URLs, could impact indexing

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Breadcrumb trails on mobile may reflect unrelated URLs. Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: Breadcrumbs show a page’s position in the […]

De-indexing bug hits Google Search Console reports, tools

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Don’t trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs. Just when we thought we were out of the woods with Google’s de-indexing bug — we are now seeing issues related to that bug within Google Search Console. Google confirmed Monday morning that the index coverage […]