Google testing carousel of text ads on mobile

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The format has proven successful with Shopping ads, but will users swipe through text ads? It’s already hard to tell how your text ads will render these days — two headlines or three, how many extensions, etc. Now, Google is testing a carousel of text ads on mobile. Spotted by SEMrush, the ads carousel appears […]

Campaign-level conversion actions now live for Google search, display campaigns

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Campaign action sets are also available to optimize campaigns for multiple conversion actions. While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google […]

Google pre-announces June 2019 core search algorithm update

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Monday, June 3, there will be a confirmed Google algorithm update – keep an eye out. Google has just announced that tomorrow it will be releasing a new broad core search algorithm update. These core updates impact how search results are ranked and listed in the Google search results. The announcement. On Sunday, Google wrote, “Tomorrow, we are […]

Google updates Search Quality Evaluator Guidelines

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The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in […]

Google bug may select unrelated canonical URLs, could impact indexing

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Breadcrumb trails on mobile may reflect unrelated URLs. Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Here’s the tweet: Breadcrumbs show a page’s position in the […]

De-indexing bug hits Google Search Console reports, tools

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Don’t trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing bugs. Just when we thought we were out of the woods with Google’s de-indexing bug — we are now seeing issues related to that bug within Google Search Console. Google confirmed Monday morning that the index coverage […]

Google warns SEOs to expect increases in issues in Search Console enhancement reports

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Don’t panic if you see new issues and spikes in errors in the Google Search Console enhancement reports. Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The […]

Google on the March 2019 core update: This is not the biggest update we’ve released

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That being said, the data does show some sites that got hit hard with previous core updates improved with this last one. It’s still a bit early to tell too much about what the March 2019 core update that touched down on March 12th means for publishers and search marketers, but Search Engine Land was able to get some […]

Google launching Policy manager in Google Ads

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Coming in April, Policy manager will be the central spot to manage policy violations. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April. Why you should care The new dashboard will show any policy-related […]

Google released a broad core search algorithm on March 12

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A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. “Our guidance about such updates remains as we’ve covered before,” […]