Why is on-page SEO important?

On-page SEO

It is important to optimize the web pages, however, if you are on a hunt to learn some interesting facts about ON-Page SEO. Then, you are surely in the right place. It all depends on a keyword that you should be aware of; you may have a great piece of content. But it should justify to particular rules of the web content. It is essential to ‘optimize’ your content so that Google or any other search engine realizes its importance and places it on the right (well-deserved) position. However, let us learn what exactly does on-page SEO is all about.

What is On‐Page SEO?

On-page SEO refers to the practice of optimizing web pages. In a way, the pages are ranked higher in the search engines. Basically, it is all about increasing organic traffic on the website. However, it is important to know what actually involves in ‘optimization’ process.

Mainly on-page SEO advice is to focus on the strategic keywords placement. It was all about keyword everywhere, be it a title, Meta description or in the H1. But the advice is quite old-school now and the latest trends say things differently. Now, Google is smart enough to know about the synonyms and semantically‐related keywords. It is not only about the placement of the keywords at least in 2019. However, if you want to know what all contributes to on-page SEO optimization, just read on.

1. Increase the search intent

Optimize your content according to search queries. For example, if someone searches ‘buy shoes’ in Google then he/she will get the result like this

Buy Shoes snapshot

Google shows the most related answer to search queries. If your content is not a search related material than you are not in the game of rankings. So, how do you know what a searcher is looking for? It’s up to you assume yourself as a searcher and ask what you want about your query. For example, you search ‘how to promote a website’ it is clear that it is an informational query, you want a step by step guide on your query like this

how to promote website query snapshot

If you want to rank on keywords/topic like this, you have to create content which is more useful for the searcher. You have to optimize your web page content according to On-Page Seo guidelines than you get better rankings in search engine

2. Loading time for the web page matters

Page speed

It is not possible that you search something on Google and it takes ages to show you the results. On the contrary, it is a quick process. However, this makes you reach out to Google every now & then. It is annoying when a page loads slowly; page speed determines how well people would stay back and also contributes to the ranking. However, it is important to note that the mobile version is also kept in mind and checked. Therefore, speed is an essential factor for all as it can be bad user experience. As you can see on above image it is essential to check with Google’s Page Speed Insight tool and analyze your page. You can also reduce the size of the images used and also minimize useless HTML.

3. Placement of the keywords in the title, Meta description, and H1 tags

Example of keyword placement

It is not as important as it used to be in the past; however, its relevance is still alive. But it makes sense to include your target keywords. It helps the visitors to know what exactly is inside the link, however, making it easier to target the visitors. The audience comes well prepared and knows what they will get inside. As you see in the above image that target keyword is in title ,H1 tag on the webpage. However, it is easy for the user and somehow as the traffic increases, it will surely affect the ranking on the search engines.

4. Usage of short URLs

Let me begin with straight-away giving you an example,

< https://blog.wampinfotech.com/articles/322545.html >

However, just after looking at the URL… you know what kind of page it will lead to.

Check this one now:

< https://blog.wampinfotech.com/importance-of-a-digital-marketing-company/ >

It does not take any science to understand the difference, the second URL clearly mentions what it is. However, as a reader, it is easier to go through the same page as it described the topic of study. This is an essential part of On-Page SEO. As it helps in targeting the audience and gives a clean impression to both visitors and the search engines.

5. Optimize your images with alt tags description

Alt tags describe the images; however, it is important as this text shows up on the screen if the image fails to load or if the user is using a screen reader. It is essential to describe your image accurately, a short and crisp description. However, there is a slight relation with alt tags and the ranking on the search engines.
Here’s the HTML syntax for alt tags:

<img src=”/cute-cat.png” alt=”A picture of a super cute cat.”/>

You should describe your images in alt tags as well as image file name.

6. Schema Markup is important

Schema markup assists in letting know the web page better to the search engines. If you may have noticed the star ratings, reviews or images while you search something on Google. Then, you have surely witnessed the effect of Schema Markup. It is a human tendency to be drawn towards the visuals rather than the text. However, giving it a positive sign and making it more clickable. Schema Markup can surely help in On-page SEO as it helps the audience get a lot of information by the visuals. For instance, if you own an e-commerce website, then the visitor gets to know about the website but can be intrigued by the description of the things with their prices, eventually leading them to visit your page. Here is an example

Schema markup example
Google Search Result with schema markup
Without schema markup example
Google Search Result without schema markup

7. Give a sequence to your content making it easier for Google

Yes, giving a sequence can surely matter; as I will list a few words focusing on cooking ingredients and stuff used while cooking. So, the words are here as follow,

Broccoli

Frying pan

Butter

Salt pepper

Spoon

So do you get a reference to something I am trying to say?

But let me now tell you how is this relevant for on-page SEO as this process is called as ‘phrase-based indexing’. It is said that Google gets a better idea when things are mentioned on the basis of the topical relevancy. However, it is important to know that the Broccoli recipe mentioned above cannot be complete without the use of the above-mentioned words. Therefore, it is easier for Google to go through easy content and give a suitable ranking on the search engines.

8. Readable and simple content

Using simple and easy words is the key to reach the maximum number of audience. However, if I were to write this article in Shakespearean language, then the number of audiences to understand that language would be extremely low. However, does this hold any significance to on-page SEO? It is said that Google takes a look at several things to rank a particular page, for instance, time on page and readability makes a difference. If your content is difficult to read then the visitor will not stay on the page for a longer duration. However, content needs to be without difficult words, with short sentences and paragraphs.

CONCLUSION

On-page SEO is about fulfilling search intent. It helps in making sure that whatever the searcher is looking for is given to them in no time. If you don’t write for your audience then surely, there is no point of optimization. But it is important to keep the search engines happy as it is important to keep the keywords updated. However, the above points must have made it easier for you to get a hang on the major points about on-page SEO.

Do you think we should add something else to this on-page SEO guide? Share your thoughts in the comments below.